The Ask
I was asked to help Lacrosse's in-house team add some motion design elements and a flashy cut to accompany their latest sizzle campaign.
Obstacle
The challenge was to build a map from existing graphics that needed to be able to update occasionally with new countries as their federation grew.
Approach
Utilizing After Effects expressions, I built the project to be adaptable so that every time they needed a new country, it wasn't a heavy lift.
Goals
They value it so much that we built a templated social media post using the same graphics. So we can more easily export an update for them every time their roster changes.