Create With Purpose

Exploring cancer creatively can be a challenging subject, especially when brainstorming ideas. Sanofi wanted to bring something new to the table and jazz up a whiteboard video concept, They hired me through the Andy Nebel Company which led the project.  They want to test out styles and to see what I would come up with.

While working on the project and studying cancer, I started noticing similarities between the cell parts and abstract art. Even though they loved this approach, we eventually decided to go in a different direction.

Based on previous tests, we developed a fun, futuristic, and mixed-media style.