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Exploring cancer creatively can be a challenging subject, especially when brainstorming ideas. Sanofi wanted to bring something new to the table and jazz up a whiteboard video concept, They hired me through the Andy Nebel Company which led the project. They want to test out styles and to see what I would come up with.
While working on the project and studying cancer, I started noticing similarities between the cell parts and abstract art. Even though they loved this approach, we eventually decided to go in a different direction.
The need for non-typical hand stock posed as one of the main obstacles. To overcome this, we hired a couple of actors and conducted the shooting on a small stage.
Based on previous tests, we developed a fun, futuristic, and mixed-media style.
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